We offer 4 core services to Clients pursuing naming rights and sponsorships opportunities:

consultative business development
valuation & analytics
IP/asset creation
creative solutions

IPG360 consults with brands to help optimize their marketing budgets around naming rights, sponsorship and B2B partnerships

IPG360 has created the industry prevailing valuation system, the IPG360 Valua+or, to determine the highest return on a brand’s partnership marketing spend

Macron to become
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What we do

An Owners Rep for Revenue Generation for Prestige Properties

Mixed-Use Development

Smart Cities

Sports & Entertainment Districts

Next Generation Retail/ Lifestyle Centers

Universities & Municipalities

Stadiums, Arenas & Entertainment Venues

Emerging Sports Properties & Leagues

Events & Festivals

An Industry Leader in Innovative Partnerships

Innovative Partnerships Group (IPG360) consults with prestige sports and entertainment properties and brands to identify, create and value business partnerships. We have deep expertise in naming rights, founding partners and next generation sponsorships. IPG360 executes on these partnerships through the development of state of the art commercial sales programs resulting in maximizing long-term revenue for both properties and brands.



A first-of-its-kind platform to decode and deliver
long-term revenue of partnerships for both global
brands and properties in sports and entertainment


11111 Santa Monica Blvd, Ste 820
Los Angeles, CA 90025

(310) 405-7470


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