“They helped extend our digital
strategy that built upon
our national marketing platform."
- SETH KLUGHERZ
DIRECTOR OF MARKETING, GOODYEAR
At IPG360 we apply our proprietary valuation system as part of the industry leading platform, IPG360 Valua+or, to uncover the real value of Naming Rights and Next Generation Partner packages. The Valua+or platform is the culmination of two hyper-intelligent tools: the IPG360 Property Valua+or and the IPG360 Brand Valua+or. IPG360’s Valuation works with prestige properties to maximize commercial value of their assets, while working with brands to understand and maximize the effect of sponsorship on their bottom line.