The IPG360 Valua+or is a suite of two hyper-intelligent tools providing comprehensive estimates of the financial value of naming rights and sponsorships. Built upon 12 years of media from 2/3 of the Fortune 50, and world-renowned marketing scientists, IPG360 Valua+or is the single most influential valuation system optimizing the right mix of partnership assets.
Maximizes the long-term revenue potential of a Property’s assets based on industry-specific categories and 18 proprietary value influencersREQUEST A DEMO
Optimizes the partnership assets based on strategic fit to deliver long-term revenue potential for BOTH Brands and PropertiesREQUEST A DEMO
Client is indexed against a proprietary database of over 1,000 properties.
Provides a valuation of over 25 media and non-media asset classes based on industry, geography, and partnership term.
A valuation system that empowers sales teams with the intelligence and analytics to sell long-term naming rights and sponsorships.
IPG360 Brand Valua+or optimizes a brand’s marketing media spend based on the analytics of 23 industry categories and 10 media touchpoints.
Provides customized brand fit for over 1,000 sponsorable properties.
Then optimizes that spend based on brand association with a partnering property.
Co-founder and CEO of MarketShare , a global leader in marketing analytics
World-renowned Marketing Scientist, expert in long-term business performance for the Fortune 500
Market practitioner with expertise in global brand and consumer behavior
Global research Professor and Head of the Marketing Department at Tilburg University