At the heart of the Canadian Premier League’s founding in 2018, is a passion for soccer and a massive void in the sports landscape in Canada with the fastest growing sport and highest participation rate (1MM+) beyond all sports including hockey.
The $500MM investment in the league with some of the “biggest names in Canada’s sports and business community is instantly generating a return with the acquisition of Canadian Soccer rights that includes the National Teams IP, Events etc and initial ten team leagues and six new venues to spurn economic development throughout the country.
Scott Mitchell, President of the Canadian Premier League, states, “Canada is the 10th largest economy in the world with deep affinity for the sport. We are thrilled to be working with Innovative Partnerships Group to help us realize our vision to commercialize the league in order to develop top talent within our program.”
Jeff Marks, CEO of Innovative Partnerships Group, adds, “Our role is to support the League in turning the sport into a transformative business and economic growth engine. By stewarding transformative league assets that align with the rich culture and community of Canada, together we will reshape and revitalize one of the world’s greatest sports in Canada.”